A world-first research project run out of Monash University, in collaboration with Ausgrid, AusNet Services, and Energy Consumers Australia, is attempting to understand Australia’s digital future, by putting consumer behaviour at its core.
The $2.3m Digital Energy Futures research project will develop new models for tracking peak electricity demand and broader consumption, based on insights driven through surveys, ethnographic research, and scenario planning.
The project will take the researchers inside the homes of Australians, looking into how they live first-hand, with its assumptions constantly tested and revised annually.
Associate Professor Yolande Strengers and Professor Sarah Pink from Monash University will lead the project over three years.
As Strengers explains, it moves beyond an energy-centric focus, by examining how people use digital technologies in their lives, and expect to in the future.
Eventually, the information may be used to create demand management solutions for businesses in multiple industries, such as water and waste, helping them to meet future consumption targets.
Strengers notes, “It is quite innovative, we have not found anyone else in the world doing this kind of work. People are working on energy futures from different angles, but the way we have proposed, working with consumers and industry, makes it unique.
“Traditionally forecasts in the energy sector have been based on data such as demographic information; engineering models of appliances; and economic, home ownership or occupancy trends. These are broad-brush statistics about where things are heading.
“The main purpose is not to predict the future, but to develop a methodology that includes the current practices, aspirations, and views of consumers; alongside other digital and energy sector speculations about what the future might look like. Using this knowledge, we plan to forecast what those trends might mean for the energy sector.”
By using the forecasting model, businesses can better anticipate the right infrastructure, resources, and marketplace to serve the future. The energy sector is currently rapidly transforming to adapt to the higher than expected uptake of solar panels and batteries at home, disrupting business models and infrastructure planning.
The research will allow Australia to better plan its energy future with affordability and reliability in mind, by more accurately tracking consumer expectations and planning.
The CEO of Ausgrid, Richard Gross, said the project aligns with his organisation’s long-term goals.
“Residential households want more affordable, reliable and sustainable energy solutions, and we’re working smarter to meet these needs. Partnering with Monash and our customers will help us identify changing trends in household electricity demand. With this deeper understanding of energy use, we can improve our services,” explained Gross.
AusNet Services Executive General Manager Alistair Parker said, “It’s an exciting collaboration to get ahead of change by starting with consumers and their lifestyles. What’s unique about this research project is that it doesn’t start with technology, but rather the consumer, and then attempts to extrapolate how their lifestyle will drive their interaction with new technologies.”
The Digital Energy Futures project is run out of the
Monash University Emerging Technologies Lab, directed by Professor Pink, which investigates a future environment where automation, artificial intelligence, data and the questions of ethics, responsibility and user experience and engagement that come with this shift.