Among the many effects of the COVID-19 pandemic in Australia, raising funds and sourcing donations has become harder than ever. This has been noted by Dr Gary Johns, the head of the Australian Charities and Not-for-profits Commission (ACNC), in the federal regulator’s latest annual report.
On a positive note, Dr Johns writes that “while we are yet to see the full effect of the bushfires and the COVID-19 pandemic on the charity sector, I expect the resilience, innovation and determination that permeate so much of the sector will help it emerge in a relatively strong position.”
With many physical fundraising events cancelled or limited due to the pandemic, Australia’s social sector is crying out for new and innovative approaches to fundraising. This is a significant sector - most recent figures from 2019 total $166 billion, and while figures from 2020 are yet to be released, it is expected that the pandemic will have resulted in a marked decrease in donations.
Not-for-profits (NFPs) have always played a vital role supporting causes in Australia and it is clear schools, churches and community groups need help now more than ever. The pandemic has brought about new and unique challenges and this can mean a time for NFPs to draw from experience and creativity to arrive at new strategies and solutions.
To address this issue, crowdfunding innovator Muhammad Haider has created and bootstrapped a new platform that provides easier ways for Australians to donate to and raise funds for their favourite causes, and this without opening their wallets. After migrating to Australia from Pakistan in 2009, and launching his first business venture in 2012, Haider decided to pursue a more meaningful endeavour and sought to develop innovative crowdfunding technology that could change the future of donations and fundraising. The idea of ICause was born and today Haider is proud of formalising partnerships with established NFPs such as Vision Australia, Keeley’s Cause and Afghan Women on the Move.
ICause, an Australian-owned and -operated platform based in Melbourne, is supporting all sorts of fundraising programs which range from personal to charities, schools, communities and sports clubs, by connecting people and organisations to raise funds.
The platform offers Aussies a way to help raise money for their causes by switching their utility bills, apart from the usual donation methods such as Visa, MasterCard, Amex, Apple Pay, Google Pay and PayPal. The way it works is the commission received from switching utility providers such as gas or electricity is added up and then 30 per cent of that commission is donated to a nominated cause. Users can also ‘donate’ by switching other utility plans such as their broadband, insurance and mobile providers.
This is an Australian first and an inventive solution to crowdfunding that disrupts competitors such as GoFundMe and MyCause.
At a time when electricity bills are going through the roof, Haider is daring Aussies to get on board and support their favourite causes while saving money in the process. The concept is simple yet revolutionary, with winners on all sides.
It is as simple as uploading the utility bill one would like to save money on before a team does the work of finding a better deal. Before long, a saving as well as a donation has been realised, affording clients, peace of mind that they’re paying the best rates while knowing they’re doing their bit to keep Australia supported through its NFP sector.
In this way Haider has made it his mission to give everyone the chance to contribute to and support causes that are close to their hearts even if they lack the financial means to do so.
Muhammad Haider is the founder and CEO of ICause, an innovative platform that benefits NFPs.