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Communicating the value of science

Paul Brescia

Misha Schubert steps into the role of CEO for Science and Technology Australia

Following a storied career as a journalist, and a stint in charge of strategic communications for Universities Australia, Misha Schubert is now the CEO of Science and Technology Australia, having formally started in her role yesterday.

Innovation Intelligence caught up with Schubert to discuss the goals for the organisation, and the importance of bringing scientific expertise to a broad audience.

“There is a need for a sustained, long-term investment in science and technology, so in times of challenge we have that deep expertise that is readily able to be deployed,” said Schubert.

The current Covid-19 outbreak is a clear example of this – the Doherty Institute, a Melbourne-based research lab named after Nobel Laureate Peter Doherty, was the first in the world to successfully grow the novel coronavirus in a lab setting. It was preparation that sparked this innovation, with the Institute uniquely placed to grow the virus. 

It had the highly-specific infrastructure and technical skills needed to grow the virus from cells using traditional virus isolation in cell cultures, alongside modern molecular PCR methods. 

Alongside the combination of laboratory equipment, which is rare enough, scientists need a highly-specialised skill set to achieve those results.

 “It is a humbling to see the brilliance of skill and expertise in Australia’s science and technology workforce, and its impact to save lives, change lives, make our communities stronger, preserve our pristine natural environment, and work at the frontiers of knowledge and the breakthrough of new knowledge.

“Great science needs to be communicated to the widest possible audience. Everyday, I will be thinking about how to bring more of the story about terrific scientific endeavour, and cutting edge technology examples that our workforce are engaged in, into broader public view,” said Schubert.

Schubert noted the vast expertise available in Australia, and the role of Science and Technology Australia in connecting scientists with journalists.

“One of the challenges in contemporary journalism is having time to find great case studies and examples, and to become incredibly expert in specific areas of policy and coverage. 

STA can facilitate those relationships and connections between the media and incredible scientific and technology professionals, to ensure there are more voices, and more diverse voices on that expertise, quoted and referenced. This will inform news coverage, and commentary, on major events in the world,” said Schubert.
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