Being one of the oldest IP firms on the planet brings recognisable benefits: pedigree that comes from longevity and trust that comes from delivering consistently over time. When your business is over 120 years old, with clients that have stayed on for 100 years, it is more than a company, it is closer to an institution.
Boasting over 400 employees, and 120 IP professionals with expertise in their industries, Spruson & Ferguson services over 25 countries across nine offices, and filed one of Australia’s most famous patents: CSIRO’s WLAN breakthrough for WiFi.
Thinking ahead
Being at the forefront of Australian ingenuity, and coming into contact with novel technologies and processes every day, makes a company think internally about how it can improve its service model and delivery.
For Spruson & Ferguson, this has meant innovating its business model, taking into account the rise and future growth of Asia.
When Singapore adopted its Patent Act three decades ago, Spruson & Ferguson made the decision to open up its first overseas office and has since built a network of colleagues and offices based in China, Indonesia, Malaysia, Thailand and Singapore.
This allows the company to offer a unique service model through which customers can file patents and trade marks in multiple countries, dealing with only one office, one representative, and as little as one email. For clients based in IP powerhouses like the US and Germany, having a single Australian representative operating in an Asia-friendly time-zone, achieves significant savings.
This leverages the shared business culture between the US and Australia, with many of Spruson & Ferguson’s American clients seeking comfort in the familiarity and level of customer service that the Australian firm brings.
Benefits for companies large and small
For large multinationals, the ability to file patents and trade marks in multiple jurisdictions through one Australian office offers a clear benefit. But what about smaller start-ups, which are on the edge of disrupting entire industries?
When clients’ cash flow and funding is an issue, Spruson & Ferguson is able to negotiate with its Asian partners for special fee arrangements. Given that they work under the same banner, it is far simpler than the process of negotiating a discount with a competing company.
This allows companies to build from one base and expand. Leading food processing and packaging solutions provider tna has been with Spruson & Ferguson for close to 40 years, since its founding. From a single patented invention written on a coaster in 1985, it is now a certified-multinational, with manufacturing centres across Australia, Asia, the USA and Europe.
Holding hundreds of patents, enforced around the globe, it employs over 500 people, across 30 offices, and has installed 14,000 systems worldwide.
It all started from a single patent registered with Spruson & Ferguson.
This article is taken from the recently published digital book
Australia's Nobel Laureates Vol III State of our Innovation Nation: 2021 and Beyond